Sales Engineer

Job Description – Sales Engineer (Projects) Position: Sales Engineer – Projects Department: Sales / Projects Reporting To: Sales Head / Business Head Location: Field + Office Role Objective To drive project-based sales by combining technical expertise with sales capability, ensuring conversion of opportunities into profitable projects while coordinating seamlessly between client, design, and execution teams. Key Responsibilities 1. Project Sales & Revenue Generation Identify and develop opportunities in: Builders & Developers Industrial Projects Commercial Spaces Infrastructure & Institutional Projects Achieve monthly & quarterly project sales targets. Build a strong pipeline of high-value projects. 2. Technical Solutioning & Proposal Understand client requirements and site conditions. Design techno-commercial solutions for: Home Automation Low Voltage Systems (CCTV, Access Control, etc.) Energy Saving Solutions Electric Fencing Prepare BOQ, cost estimates, and proposals. 3. Client Engagement & Relationship Management Conduct meetings with decision-makers (owners, consultants, architects, contractors). Present solutions with clear ROI and technical advantage. Build long-term relationships for repeat and referral business. 4. Site Visits & Project Evaluation Conduct site surveys and feasibility assessments. Coordinate with internal technical teams for accurate design inputs. Ensure all project requirements are clearly captured before proposal submission. 5. Tendering & Negotiation Participate in tenders, RFQs, and bidding processes. Handle price negotiations, technical clarifications, and scope alignment. Ensure profitability while closing deals. 6. Sales Funnel & CRM Management Maintain accurate data in CRM (leads, meetings, proposals, follow-ups). Track project lifecycle: Lead → Site Visit → Proposal → Negotiation → Closure. Ensure zero lead leakage. 7. Project Handover & Coordination Ensure smooth handover to execution/installation team post-sale. Clarify scope, timelines, and client expectations. Support project team in case of client-side clarifications. 8. Market Intelligence Track competitor pricing, solutions, and positioning. Identify new opportunities in emerging segments. Share insights with management for strategy improvement. Key Performance Indicators (KPIs) Project revenue achieved Number of projects closed Average deal size Conversion ratio (proposal to closure) Sales cycle time Gross margin on projects CRM discipline & pipeline health Required Skills & Competencies Technical Skills Understanding of: Electrical / Electronics / Automation systems Low Voltage Systems (CCTV, Access Control, Networking basics) Project estimation & BOQ preparation Sales Skills Consultative selling Negotiation & closing Relationship management Presentation & communication Behavioral Skills Ownership mindset Problem-solving approach Time & territory management Ability to work under targets Qualification & Experience Diploma / B.Tech in Electrical / Electronics / Related Field 0–6 years of experience in project sales / technical sales Experience in automation / electrical / security systems preferred Success Metrics (What Winning Looks Like) Consistent achievement of project sales targets Strong pipeline of high-value opportunities High conversion ratio with healthy margins Positive client feedback and repeat business Career Path Sales Engineer → Sr. Sales Engineer → Project Sales Manager → Business Head