Admin Executive

Key Responsibilities: - Manage and operate CRM system (ExtraEdge) for lead allocation and tracking - Monitor counselor activities including follow-ups and lead reach status - Distribute leads from multiple sources such as Digital, Website, Emails, and Personal leads - Handle incoming leads and attend queries generated via website platforms - Prepare and maintain lead distribution reports (monthly & source-wise) - Track and update lead conversion status in CRM and reports - Generate monthly marketing audit reports (lead vs conversion analysis) - Maintain and update monthly marketing sheets with outing and lead data - Coordinate with accounts team to track monthly conversions and sales data - Distribute leads from seminars, workshops, exhibitions, outdoor marketing, and college integration programs - Create CRM IDs for new counselors and ensure system access - Coordinate with CRM support team for issue resolution - Submit daily EOD (End of Day) reports Required Skills: - Basic knowledge of CRM tools (Extra Edge preferred) - Good communication and coordination skills - Strong attention to detail and data management - Proficiency in MS Excel / Google Sheets - Ability to multitask and meet deadlines