Marketing Manager

Performance Marketer Experience: 3+ Years Employment Type: Full-Time Location: In-Person About the Role We are looking for a highly motivated and data-driven Performance Marketer to lead our paid media initiatives and drive measurable business growth. The ideal candidate will have hands-on expertise in Google Ads and Meta Ads, a strong analytical mindset, and a proven track record of delivering high-performing campaigns that generate leads, conversions, and revenue. Key Responsibilities Paid Media & Campaign Management • Plan, launch, manage, and optimize campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram). • Own the complete campaign lifecycle, including audience targeting, budget allocation, bidding strategies, creative testing, and performance optimization. • Drive key business metrics such as leads, conversions, CPA, ROAS, and overall ROI. Performance Optimization & Analytics • Monitor campaign performance and continuously identify opportunities to improve efficiency and scale results. • Analyze KPIs including CTR, CPC, CPL, CPA, Conversion Rate, and ROAS. • Implement and manage tracking through Google Analytics, Google Tag Manager, Meta Pixel, and conversion tracking tools. • Conduct A/B testing for creatives, ad copies, audiences, and landing pages to maximize campaign performance. Budget & Growth Management • Manage daily, monthly, and quarterly advertising budgets effectively. • Ensure optimal utilization of ad spend while maintaining strong ROI. • Identify new growth opportunities, audience segments, and scalable acquisition channels. Reporting & Strategy • Create performance reports, dashboards, and actionable insights for stakeholders. • Conduct competitor analysis, market research, and trend monitoring to strengthen campaign strategies. • Stay updated with platform updates, advertising policies, and industry best practices. Cross-Functional Collaboration • Partner with design, content, and sales teams to develop compelling marketing campaigns. • Contribute innovative ideas, funnel strategies, and growth initiatives that support business objectives. Required Skills & Qualifications • 3+ years of hands-on experience in Performance Marketing or Paid Media. • Strong expertise in Google Ads and Meta Ads platforms. • Solid understanding of marketing funnels, attribution models, and conversion tracking. • Proficiency in Google Analytics, Google Tag Manager, Meta Business Manager, and reporting tools. • Strong analytical, problem-solving, and decision-making skills. • Experience managing lead generation and/or e-commerce campaigns. • Excellent communication, presentation, and reporting abilities. Why Join Us? • Opportunity to work on high-impact marketing campaigns. • Collaborative and growth-oriented work environment. • Exposure to diverse industries and performance marketing challenges. • Competitive compensation and employee benefits. Benefits • Health Insurance • Life Insurance • Paid Sick Leave