Marketing Manager

Overview We are looking for a results-driven Google Ads Performance Marketer with proven experience in scaling D2C brands profitably. The ideal candidate must have hands-on experience managing and optimizing campaigns with a minimum ROAS benchmark of 4X, while driving consistent revenue growth. Responsibilities Independently manage and scale Google Ads campaigns, including: Search Shopping (Standard & Smart) Performance Max (PMax) Display & Remarketing Drive and maintain a minimum 4X ROAS benchmark Optimize campaigns to improve: Revenue growth Cost per Acquisition (CPA) Cost per Lead (CPL) Conversion Rate Average Order Value (AOV) Manage monthly ad budgets efficiently with strong cost control Align campaign objectives with sales and revenue targets Conduct keyword research, bid strategy optimization, and audience segmentation Perform continuous A/B testing and funnel optimization Ensure accurate tracking using Google Analytics, GTM, and conversion tracking tools Present performance reports with clear insights and scaling strategies Must-Have Experience Strong D2C performance marketing background Demonstrated ability to achieve 4X+ ROAS consistently Experience handling significant ad budgets ($100k+ preferred) Strong understanding of attribution models and performance scaling Data-first mindset with strong analytical ability