Marketing Head

Job Description Position: Marketing Lead (Digital + Offline) About the Company Dove Garments Pvt. Ltd. is a growing apparel and retail brand focused on comfort wear, athleisure, and fashion products. The company is expanding across retail and digital platforms with a strong focus on branding, customer engagement, and market growth. Role Overview We are looking for a dynamic and result-driven Marketing Lead to manage and drive both digital and offline marketing strategies for our growing fashion brand. The ideal candidate should have strong expertise in branding, campaign planning, digital marketing, retail promotions, and market analysis. Key Responsibilities Digital Marketing Manage social media platforms (Instagram, Facebook, YouTube, etc.) Plan and execute Meta & Google ad campaigns Handle influencer marketing and brand collaborations Coordinate content creation including reels, creatives, and campaigns Improve online engagement, traffic, and ROI Monitor campaign performance and optimize strategies Offline Marketing Execute retail branding and in-store marketing activities Manage print ads, hoardings, brochures, and promotional materials Plan store launch campaigns, exhibitions, and events Coordinate local marketing activations and promotions Ensure strong brand visibility across all retail touchpoints Campaign Planning & Brand Management Develop and execute integrated marketing campaigns Maintain brand consistency across online and offline platforms Coordinate with VM, design, retail, and sales teams Create marketing calendars and promotional strategies Build brand awareness and customer engagement initiatives Reporting & Analysis Track marketing performance and ROI Analyze customer trends and campaign effectiveness Prepare weekly and monthly MIS reports Suggest improvements based on performance insights Key Skills Required Strong understanding of Digital + Offline Marketing Social Media & Performance Marketing knowledge Creative thinking and campaign execution skills Brand building and communication skills Analytical mindset and reporting skills Leadership and team coordination ability Qualifications & Experience Graduate / MBA in Marketing preferred Experience in retail/fashion/apparel industry preferred Strong knowledge of Meta Ads, Google Ads, and branding strategies Why Join Us? Opportunity to work with a fast-growing fashion brand Exposure to both retail and digital marketing ecosystems Creative and growth-oriented work environment Opportunity to lead impactful campaigns and brand strategies