Marketing Executive

Marketing Executive – Rasoi Xpress & VegCrop 📍 Location: Thane / Mumbai 🏢 Company: VegCrop VegCrop is building the future of healthy convenience food through brands like Rasoi Xpress, Veginatural, Paratha Xpress, and Bites & Delights. We are looking for an energetic, field-oriented, and execution-focused Marketing Executive who can actively implement marketing strategies on the ground and help expand Rasoi Xpress business across offices, housing societies, and local communities. Key Responsibilities 1. Marketing Execution & Consumer Engagement Execute VegCrop’s marketing plans and promotional activities. Conduct live food tasting demos for Rasoi Xpress meals and VegCrop frozen products. Organize weekday office promotions and weekend housing society activations. Interact directly with consumers and explain product benefits, convenience, and taste. Generate customer engagement through sampling, conversations, and feedback collection. 2. Office & Corporate Promotions Visit offices and corporate parks in Thane and nearby areas. Coordinate and conduct lunch-time demos of Rasoi Xpress meals. Build relationships with HR teams, office admins, and employee groups for promotional activities. Promote catering solutions for office events and meetings. 3. Home Party & Catering Lead Development Identify customers interested in home party catering services. Invite potential customers to VegCrop demo center for product tasting and confidence-building sessions. Assist in converting tasting leads into catering and repeat business opportunities. 4. Housing Society Promotions Plan and conduct weekend society activations and promotional events. Coordinate sampling counters, product displays, banners, and engagement activities. Educate consumers about frozen food convenience, hygiene, and healthy ready-to-eat solutions. 5. Social Media & Marketing Analysis Analyze performance of social media posts, reels, and engagement activities. Track customer responses, trending content, and campaign effectiveness. Share market insights and consumer feedback with management for better campaign planning. Support content creation ideas from field-level consumer interactions. 6. Agency & Team Coordination Coordinate with promoter management agencies and promotional staff. Ensure proper execution of demos, branding, uniforms, and product displays. Maintain activity reports, photos, videos, and lead records from promotions. Skills Required Good communication and interpersonal skills. Energetic personality with confidence in interacting with consumers. Basic understanding of Instagram, Facebook, reels, and social media engagement. Ability to travel locally within Thane and Mumbai. Strong execution and coordination skills. Passion for food, marketing, and consumer engagement. Preferred Candidate Experience in FMCG, food products, retail promotions, or event marketing preferred. Freshers with strong communication and enthusiasm can also apply. Job Type Full-time Salary Based on experience + performance incentives How to Apply 📧 Email: [email protected] 🌐 Website: VegCrop Official Website Office address - VegCrop Agro Products Pvt Ltd K7/D Part 6, Kothari Warhouse, Tikujiniwadi Road, Thane West 400610