Marketing Executive

Key Responsibilities Campaign Strategy & Execution: Plan, set up, and launch end-to-end performance marketing campaigns across Meta Ads Manager and Google Ads (Search, Display, Performance Max, Shopping, and YouTube). Optimization & Scaling: Continuously monitor daily ad spend, bids, quality scores, and audience targeting to maximize ROI/ROAS. A/B Testing: Design and execute rigorous split tests for ad creatives, copy, hooks, and landing pages to discover winning combinations. Data Analysis & Reporting: Track key metrics (CPA, CPC, CTR, ROAS) and build clean, actionable performance dashboards for internal reviews and client reporting. Creative Collaboration: Work closely with our design and video editing teams to brief them on high-converting creative concepts based on data insights. Market Intelligence: Stay ahead of algorithm changes, privacy updates, and emerging ad formats to keep TapGro’s clients ahead of their competition. Requirements & Qualifications Experience: Minimum 2+ years of hands-on experience managing paid budget campaigns on both Meta and Google Ads (Agency experience is a massive plus). Technical Knowledge: Deep understanding of custom audience building, lookalikes, keyword research, Google Tag Manager, Meta Pixel setup, and Conversion API (CAPI). Analytical Mindset: Strong proficiency in Google Analytics (GA4) and data interpretation. You should love numbers and know exactly how to diagnose a dropping conversion rate. Copywriting Skills: Ability to write or guide compelling, high-converting ad copy and headlines. Soft Skills: Exceptionally smart, resourceful, and self-driven. You must possess strong communication skills to articulate campaign performance and strategy clearly. What We Offer Competitive salary based on experience. Opportunity to work with an energetic, fast-paced creative team. Direct impact on the growth of exciting consumer and B2B brands. Growth and learning opportunities within TapGro.