E-commerce Marketing Executive

We are seeking a results-driven Google Ads Executive to take ownership of our paid search strategy and execution for a fast-growing UK e-commerce brand. This role requires hands-on expertise in Google Ads, Google Shopping, and performance marketing, with a focus on driving online sales and maximising Return on Ad Spend (ROAS). Key Responsibilities • Plan, build, and manage Google Ads campaigns (Search, Shopping, Display, YouTube). • Conduct keyword research, competitor analysis, and audience segmentation. • Manage Google Merchant Center and optimise product feeds. • Write, test, and refine ad copy tailored to UK consumer behaviour and seasonal trends. • Monitor campaign performance; optimise bids, budgets, and targeting to hit ROAS goals. • Implement advanced tracking: conversion tracking, remarketing, and audience strategies. • Analyse campaign data using Google Analytics, GA4, and Tag Manager. • Partner with e-commerce, creative, and analytics teams to support launches and promotions. • Stay updated on Google Ads policies, platform updates, and UK retail/e-commerce trends. Required Skills & Qualifications • Minimum 2+ years of experience managing Google Ads for e-commerce brands. • Proven expertise in Google Shopping & Merchant Center. • Google Ads Certification (preferred). • Strong skills in Google Analytics (GA4), Tag Manager, and Looker Studio. • Experience with feed management tools (e.g., DataFeedWatch, Channable). • Familiarity with Shopify, WooCommerce, or similar e-commerce platforms. • Excellent analytical, copywriting, and communication skills. Preferred Skills • Experience running campaigns on Meta Ads or Bing Ads. • Knowledge of SEO, CRO, and multi-channel attribution. • Experience with A/B testing and landing page optimisation. Why Join Us? • Opportunity to work with a growing UK e-commerce brand. • Collaborative, innovative, and data-driven marketing environment. • Career growth and training opportunities in performance marketing.