Senior Associate

We are looking for a dynamic and result-driven Senior Associate to lead Below-The-Line (BTL) partner onboarding initiatives at Urban Company. The role involves managing a team of Business Development Associates (BDAs), driving partner acquisition through field activities, and ensuring efficient execution of onboarding strategies. Key Responsibilities: ● Manage and lead a team of 10+ Business Development Associates (BDAs) ● Conduct daily stand-up meetings to review progress, align on goals, and resolve challenges ● Assign daily/weekly/monthly targets to BDAs and track performance ● Identify and allocate target areas for BDAs to conduct partner search and onboarding activities ● Develop and refine effective sales pitches and onboarding strategies for BDAs ● Monitor field activities and provide real-time guidance and support ● Organize and execute BTL activities such as events, campaigns, and field drives to generate leads ● Ensure smooth onboarding of partners and maintain quality standards ● Analyze performance metrics and optimize strategies for better conversion rates ● Coordinate with internal teams for seamless onboarding and partner experience Required Qualifications: ● Bachelor’s degree in Business, Marketing, or a related field ● 6 months to 1 year years of experience in field sales, BTL marketing, or partner acquisition ● Experience in team handling and field operations ● Strong leadership and communication skills ● Ability to work in a target-driven, high-pressure environment Preferred Qualifications: ● Experience in marketplace platforms or service-based industries ● Strong understanding of local market dynamics ● Prior experience in managing onboarding funnels and conversion tracking Key Competencies ● Team management and leadership ● Target orientation and execution excellence ● Problem-solving and decision-making ● Strong interpersonal and communication skills ● Adaptability and ownership mindset Performance Metrics ● Number of partners onboarded ● Team target achievement rate ● Conversion rate from lead to onboarding ● Efficiency of BTL campaigns and events ● Team productivity and engagement Compensation & Benefits: ● Salary: ₹40,000 – ₹50,000 per month ● Company-provided laptop ● Medical insurance coverage ● Provident Fund (PF) benefits ● Learning and growth opportunities Career Growth: Opportunity to grow into Team Lead / Area Manager roles within the Business Development function.