Social Media Manager

Job Title: Social Media Manager Job Summary We are looking for a creative and results-driven Social Media Manager to develop, implement, and manage our social media strategy. The ideal candidate will enhance brand awareness, drive engagement, and generate leads across multiple social platforms. Key Responsibilities Develop and execute a comprehensive social media strategy aligned with business goals Manage and grow social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter/X) Create, curate, and schedule engaging content (text, images, videos, reels) Monitor trends, audience preferences, and competitor activities Engage with followers, respond to comments/messages, and build community Run and optimize paid social media campaigns Track performance using analytics tools and prepare regular reports Collaborate with marketing, design, and content teams Stay updated with latest social media best practices and platform updates Requirements & Skills Proven experience as a Social Media Manager or similar role Strong knowledge of social media platforms and tools Excellent content creation and copywriting skills Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Suite) Experience with social media analytics and reporting tools Understanding of SEO and digital marketing concepts Strong communication and organizational skills Ability to multitask and meet deadlines Preferred Qualifications Bachelor’s degree in Marketing, Communications, or related field Experience in running paid ads campaigns Familiarity with influencer marketing and brand collaborations Key Performance Indicators (KPIs) Follower growth rate Engagement rate (likes, shares, comments) Website traffic from social media Conversion rate from campaigns ROI on paid ads