Social media expert

Job Title: Senior Social Media Analytics Expert Location: East Of Kailsh Experience: 3–8 Years Employment Type: Full-Time Job Summary: We are looking for a highly skilled Senior Social Media Analytics Expert who can analyze, interpret, and optimize social media performance across multiple platforms. The candidate will be responsible for tracking KPIs, generating insights, and helping the marketing team make data-driven decisions to improve brand visibility and engagement. Key Responsibilities: Monitor and analyze performance across social media platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) Track KPIs such as engagement rate, reach, impressions, CTR, and conversions Prepare daily, weekly, and monthly performance reports Use analytics tools like Google Analytics, Meta Business Suite, Hootsuite, Sprout Social, etc. Identify trends, patterns, and audience behavior Provide actionable insights to improve campaign performance Conduct competitor analysis and benchmarking Work closely with content, marketing, and design teams Optimize paid and organic campaigns based on data insights A/B testing for campaigns and content strategies Required Skills & Qualifications: Bachelor’s degree in Marketing, Business, Analytics, or related field Strong knowledge of social media platforms and their algorithms Hands-on experience with analytics tools (Google Analytics, Meta Insights, etc.) Strong data interpretation and reporting skills Advanced Excel / Google Sheets knowledge Understanding of SEO, digital marketing, and paid campaigns Excellent communication and presentation skills Preferred Skills: Experience with data visualization tools (Tableau, Power BI) Knowledge of SQL or basic data analysis tools Experience handling large-scale campaigns or multiple brands Key Competencies: Analytical Thinking Attention to Detail Problem-Solving Strategic Planning Team Collaboration Salary: Best in Industry (Negotiable based on experience)