Digital marketing manager

*Job Description: Digital Marketing Manager* *Company:* SpaceSync Estates *Location:* Jigani, Bangalore *Industry:* Real Estate – Flats, Villas, Residential Plots, Farmland & Construction *Experience:* 1-6 Years *Employment Type:* Full-time --- *Role Summary* SpaceSync Estates is looking for a results-driven *Digital Marketing Manager* to plan, execute, and optimize our digital strategy for generating high-quality leads for flats, villas, residential plots, and farmland in Bangalore. You will own the entire digital funnel — from brand awareness to lead conversion — and work closely with sales teams to ensure ROI. *Key Responsibilities* *Lead Generation & Performance Marketing:* - Plan and run paid campaigns on Google Ads, Meta (Facebook/Instagram), YouTube, and LinkedIn for all projects. - Generate qualified leads for flats, villas, plots, and farmland with target CPL and conversion benchmarks. - Manage landing pages, lead forms, and CRM integration with marketing automation tools. - A/B test creatives, ad copies, and audiences to improve campaign performance. *SEO, Content & Website:* - Own SEO strategy to rank for keywords like “villa plots in Jigani”, “flats for sale Bangalore”, etc. - Manage company website, project microsites, and update content, brochures, floor plans, and pricing. - Coordinate blogs, video content, and project walkthroughs for organic growth. *Social Media & Branding:* - Build and manage SpaceSync Estates’ presence on Facebook, Instagram, LinkedIn, and YouTube. - Create content calendar for project launches, construction updates, offers, and testimonials. - Run remarketing and engagement campaigns to nurture cold leads. *Analytics & Reporting:* - Track and report daily/weekly metrics: Leads, CPL, CTR, Quality Score, Cost per Site Visit, Cost per Booking. - Use Google Analytics, Meta Business Suite, and CRM data to optimize spend and improve ROI. - Share insights with management and sales team on campaign performance and market trends. *Vendor & Agency Management:* - Coordinate with creative agencies, video editors, photographers, and performance agencies if outsourced. - Manage budgets, invoices, and ensure timely execution of creatives and campaigns. *Required Skills & Qualifications* - *Education:* Graduate. MBA/PG in Marketing/Digital Marketing preferred. - *Experience:* 1-6 years in digital marketing with at least 2 years in real estate. Agency + in-house mix preferred. - *Technical Skills:* Google Ads, Meta Ads Manager, Google Analytics GA4, SEO tools like SEMrush/Ahrefs, Canva/Basic Photoshop. - *Real Estate Knowledge:* Understanding of Bangalore real estate buyer journey, RERA guidelines for ads, and project USP’s. - *Soft Skills:* Analytical mindset, creativity, strong communication in English & Kannada, and ability to work with sales targets. - *Preferred:* Experience marketing villa plots and farmland. Knowledge of CRM like Zoho, http://Sell.do, or LeadSquared. *What We Offer* - Competitive salary + performance incentives linked to lead quality and bookings. - Direct impact on sales for high-ticket products: flats, villas, plots, farmland. - Chance to build digital brand from ground up for a growing Jigani-based developer. - Exposure to full funnel: branding, lead gen, CRM, and sales alignment.