Digital Marketing Executive

Job Summary: We are looking for a results-driven Digital Marketing Executive to plan, execute, and manage online marketing campaigns across multiple platforms including Google Ads, Meta Ads (Facebook & Instagram), and other digital channels. Key Responsibilities: Plan and manage paid advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram) Create, monitor, and optimize ad campaigns to generate leads and improve ROI Handle daily campaign budgets, bidding strategies, and performance tracking Design and execute social media marketing strategies Manage and grow company profiles on Instagram and Facebook Generate leads through paid and organic marketing strategies Perform keyword research and competitor analysis Track and analyze campaign performance using tools like Google Analytics Prepare weekly and monthly performance reports Coordinate with design and content teams for creatives and ad copies Stay updated with latest digital marketing trends and platform updates Requirements: Proven experience in Google Ads and Meta Ads management Basic knowledge of SEO, SEM, and social media marketing Familiarity with tools like Google Analytics, Google Tag Manager, Meta Business Manager Strong analytical and problem-solving skills Good communication and reporting skills Ability to handle multiple campaigns and meet deadlines Preferred Qualifications: Certification in Google Ads or Meta Ads is a plus Experience in lead generation campaigns Knowledge of Canva, basic design, or content creation