Digital Marketing Executive

Job description: Job Summary: This is a full-time, on-site role for a Digital Marketing & SEO Executive based in the Greater Kolkata Area. . The ideal candidate should have a solid understanding of SEO, YouTube video marketing, Facebook & Google Ads, and Google Analytics. You will play a key role in developing, implementing, and optimizing digital marketing strategies to increase online presence and drive measurable results. Key Responsibilities: Plan and execute SEO strategies to improve website rankings and organic traffic Create and manage YouTube video content, including optimization for search and engagement Run YouTube Ads effectively to drive views, subscriptions, and leads. Expertly handle Facebook & Instagram Ad campaigns, including: Meta Pixel setup & tracking Audience segmentation & Lookalike audience creation Lead generation ads and performance monitoring Design, launch, and monitor Facebook Ads and Google Ads (Search & Display) campaigns Create and manage YouTube Ads campaigns to boost views, engagement, and lead generation Analyze campaign performance using Google Analytics, providing actionable insights Create LinkedIn content strategies and paid promotions for engagement (preferred). Monitor trends and competitors in digital marketing to keep strategies fresh and effective Required Skills: Strong knowledge of SEO techniques and tools (e.g., Google Search Console, SEMrush, Ahrefs) Hands-on experience with YouTube marketing and ad campaigns Proficiency in Facebook Ads Manager and Google Ads Ability to generate and manage YouTube Ads campaigns effectively Sound knowledge of Google Analytics for data interpretation and reporting Creative mindset with good communication and analytical skills Qualifications: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Proven experience of 1-2 years in digital marketing, particularly in performance marketing, SEO, SEM, and data analytics. Strong understanding of current online marketing concepts, strategy, and best practices. Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, CRM software, and SEO tools. Excellent analytical skills and ability to mine data for actionable insights. Strong communication and organizational skills, with the ability to manage multiple projects simultaneously. Job Type: Full-time Pay: ₹20,000.00 - ₹30,000.00 per month Schedule: Day shift Fixed shift Education: Bachelor's (Required) Experience: Digital marketing: 1 year (Required) Google Ad Manager: 1 year (Required) Facebook Advertising: 1 year (Required) SEO: 1 year (Required) Linkedin ads: 1 year (Required) Youtube ads : 1 year (Required) Language: English (Required) Location: Esplanade, Kolkata, West Bengal (Required) Work Location: In person Ability to commute/relocate: Esplanade, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)