Digital Marketing Executive

Job Description: Digital Marketing Executive Job Title Digital Marketing Executive Location NS, Main wali Nagar, Paschim Vihar Employment Type Full-Time About the Role We are looking for a creative and performance-driven Digital Marketing Executive to manage and optimize our online marketing efforts. The ideal candidate should have experience in social media marketing, SEO, paid advertising, content creation, and lead generation strategies. Key Responsibilities Plan and execute digital marketing campaigns across multiple channels. Manage social media platforms including Instagram, Facebook, LinkedIn, and YouTube. Run and optimize paid advertising campaigns (Google Ads, Meta Ads, etc.). Improve website traffic and search rankings through SEO strategies. Create engaging content for social media, blogs, email campaigns, and websites. Track campaign performance using analytics tools and prepare reports. Generate leads and improve conversion rates through digital campaigns. Coordinate with design and content teams for campaign execution. Monitor market trends, competitor activities, and customer engagement. Manage email marketing and customer retention campaigns. Required Skills & Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field. 0-06 years of experience in digital marketing. Knowledge of SEO, SEM, Google Analytics, Meta Ads Manager, and email marketing tools. Strong communication and content writing skills. Basic graphic design/video editing knowledge is a plus. Ability to analyze campaign data and optimize performance. Creative thinking with attention to detail. Preferred Tools Google Analytics Google Ads Meta Business Suite Canva HubSpot / Mailchimp SEMrush / Ahrefs KPIs / Success Metrics Lead generation targets Website traffic growth Social media engagement ROAS (Return on Ad Spend) Conversion rates Benefits Flexible work environment Performance incentives Learning & development opportunities Paid leaves and holidays