Digital Marketing Executive

ABOUT THE ROLE Mitra Associate is a 14-year-old Kolkata-based IT solutions company specialising in Data Centers, HVAC, UPS, IP Surveillance, and Enterprise Networking. We are looking for a results-driven Digital Marketing Executive to own and grow our entire digital presence — from social media and SEO to paid ads, video content, and performance analytics. KEY RESPONSIBILITIES • Plan, execute, and manage end-to-end digital marketing campaigns across all channels — social media, search, display, and email. • Handle SEO strategy: on-page optimisation, keyword research, link building, technical SEO audits, and website ranking improvement. • Create, schedule, and manage content across LinkedIn, Facebook, Instagram, and YouTube aligned with the Mitra Associate brand. • Run and optimise Meta (Facebook & Instagram) Ads and Google Ads campaigns, managing budgets and delivering measurable ROI. • Execute GA4, Meta Ads Manager, and Search Console tracking — monitor KPIs and submit monthly performance reports to management. • Shoot, edit, and publish short-form and long-form video content for product showcases, project highlights, and brand storytelling. • Manage and update the company website — content uploads, landing page creation, basic HTML/CMS edits, and speed/UX improvements. • Generate organic and paid website traffic; monitor bounce rate, session duration, and conversion funnels. • Conduct competitor analysis and stay current with algorithm updates, trends, and best practices in B2B digital marketing. • Coordinate with sales and technical teams to create product brochures, case studies, and digital collateral. • Build and manage email marketing campaigns and lead-nurturing workflows. REQUIRED SKILLS SEO & SEM Google Ads Meta (Facebook) Ads Social Media Management Google Analytics 4 Video Editing WordPress / CMS Content Writing Email Marketing Canva / Adobe Suite Lead Generation Keyword Research QUALIFICATIONS & EXPERIENCE • Graduate in Marketing, Mass Communication, BBA, or any relevant field. Postgraduate / MBA in Marketing preferred. • 2–3 years of hands-on digital marketing experience, preferably in a B2B, IT, or infrastructure company. • Proven track record of improving organic rankings, growing social media followers, and delivering measurable ROI from paid campaigns. • Proficiency in video editing tools such as Adobe Premiere Pro, CapCut, DaVinci Resolve, or equivalent. • Familiarity with graphic design tools — Canva, Adobe Photoshop, or Illustrator. • Working knowledge of Google Search Console, Semrush / Ahrefs, and Meta Business Suite. • Certifications in Google Ads, HubSpot, or Meta Blueprint are a strong advantage. • Strong written communication in English and Bengali for content creation. WHAT WE OFFER • Competitive salary commensurate with experience and skills. • Opportunity to build and lead the digital marketing function from the ground up. • Direct exposure to leadership and fast-tracked growth in a 14-year established company. • Collaborative work environment with multi-domain technical exposure. • Support for professional certifications and skill development.