Digital Marketing Executive

Job Summary: We are looking for a proactive and results-driven Digital Marketing Executive to manage and optimize our online marketing efforts. The ideal candidate should have hands-on experience in Meta Ads, Google Ads, SEO, SEM, social media marketing, campaign management, content strategy, and performance analytics. The role requires someone who can plan, execute, monitor, and improve digital campaigns to generate leads, increase brand visibility, and drive business growth. Key Responsibilities: Plan, execute, and optimize digital marketing campaigns across multiple platforms. Run and manage Meta Ads (Facebook & Instagram), including audience targeting, retargeting, creatives, and budget optimization. Manage Google Ads campaigns, including Search, Display, YouTube, and Performance Max campaigns. Perform SEO activities including keyword research, on-page SEO, technical SEO, backlink building, and content optimization. Handle SEM campaigns to improve website traffic, lead generation, and conversions. Manage social media platforms and create engaging content strategies. Monitor campaign performance using tools like Google Analytics, Meta Business Suite, Google Search Console, and other reporting tools. Track KPIs such as CTR, CPC, ROAS, conversions, leads, and website traffic. Conduct competitor analysis and market research to identify growth opportunities. Coordinate with designers and content teams for ad creatives, landing pages, and marketing materials. Execute email marketing and remarketing campaigns when required. Stay updated with the latest digital marketing trends, algorithms, and platform updates.