Digital Marketing Executive

Sr. Digital Marketing Executive Company Profile Wellness Ltd. is a growing healthcare and medical device manufacturing company engaged in the import, export, marketing, and servicing of innovative wellness and healthcare solutions. With a strong focus on direct-to-consumer (D2C) growth, we are seeking a Performance Marketing Executive to drive customer acquisition, revenue growth, and digital campaign performance across our brands. Position: Sr. Digital Marketing Executive Experience: 2–4 Years Industry Preference: D2C Brand / Retail / FMCG / Wellness Location: Navrangpura, Ahmedabad (Work from Office) Job Overview We are looking for a Performance Marketing Executive with 2–4 years of experience in D2C brands to manage and optimize digital advertising campaigns across Meta, Google, and other platforms. The role focuses on driving customer acquisition, lead generation, and revenue growth through data-driven marketing strategies and campaign performance optimization. Key Responsibilities • Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms. • Manage customer acquisition campaigns with a focus on ROAS, CAC, CPL, and revenue growth. • Develop and implement full-funnel marketing strategies for D2C brands. • Monitor daily campaign performance and optimize targeting, creatives, budgets, and bidding strategies. • Analyze campaign data using Google Analytics, Meta Business Manager, Google Ads Manager, and other reporting tools. • Coordinate with the creative team for ad creatives, landing pages, videos, Conduct A/B testing for creatives, audiences, landing pages, and ad copies. • Track and improve conversion rates across website and landing pages. • Manage retargeting, remarketing, and customer retention campaigns. • Work closely with the CRM and E-commerce teams to improve lead quality and sales conversions. • Generate performance reports and present actionable insights to management. • Monitor competitor activities, industry trends, and emerging digital marketing opportunities. Required Skills • Strong hands-on experience with Meta Ads and Google Ads. • Experience managing D2C brand performance marketing campaigns. • Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking. • Understanding of customer acquisition funnels and e-commerce metrics. • Experience with audience segmentation, remarketing, and lookalike audience strategies. • Strong analytical and data interpretation skills. • Proficiency in Excel and reporting dashboards. • Knowledge of Shopify, WooCommerce, or similar e-commerce platforms is preferred. Preferred Candidate Profile • Experience working with D2C, healthcare, wellness, skincare, personal care, or consumer brands. • Proven track record of achieving ROAS and revenue growth targets. • Ability to independently manage advertising budgets and campaign performance. • Strong communication and problem-solving skills. • Results-oriented mindset with attention to detail.