Digital Marketing Executive

Job Title: Digital Marketing Executive Job Summary: A Digital Marketing Executive is responsible for planning, implementing, and managing online marketing strategies to promote a company’s products or services. The role focuses on increasing brand awareness, driving website traffic, generating leads, and improving overall digital presence through various online channels. Key Responsibilities: Develop and execute digital marketing campaigns across platforms such as Google, social media, email, and websites Manage SEO (Search Engine Optimization) and SEM (Search Engine Marketing) activities Handle social media accounts (Facebook, Instagram, LinkedIn, etc.) and create engaging content Monitor and analyze campaign performance using tools like Google Analytics Optimize website content for better search engine ranking and user experience Plan and execute email marketing campaigns Conduct keyword research and competitor analysis Generate leads and improve conversion rates Coordinate with design and content teams for creatives and campaigns Stay updated with latest digital marketing trends and tools Required Skills: Strong knowledge of SEO, SEM, and social media marketing Familiarity with tools like Google Ads, Google Analytics, Meta Ads Manager Basic understanding of content marketing and copywriting Analytical thinking and data interpretation skills Good communication and creativity Ability to manage multiple campaigns simultaneously Educational Qualification: Bachelor’s degree in Marketing, Business Administration, or related field Certification in Digital Marketing is an added advantage Experience: 0–2 years (Fresher or Entry-Level) Internship experience in digital marketing is preferred