Digital Marketing Executive

Key Responsibilities Campaign Management: Plan and execute digital marketing campaigns across multiple platforms (Google Ads, Meta, LinkedIn). SEO/SEM: Optimize website content and landing pages to improve organic search rankings and drive targeted traffic. Social Media: Manage the brand's social channels by creating engaging, platform-specific content and monitoring audience engagement. Analytics & Reporting: Track KPIs, evaluate user funnels, and prepare reports using analytics tools like Google Analytics to measure ROI. Email Marketing: Design and distribute online newsletters and promotional email campaigns to nurture leads. Collaboration: Work closely with design and content teams to ensure messaging aligns with overarching brand goals. Essential Requirements Experience: Proven hands-on experience as a Digital Marketing Executive or similar role. Technical Skills: Strong understanding of SEO/SEM, PPC, email marketing, and social media best practices. Analytics: Proficiency in utilizing data and web analytics tools (e.g., Google Analytics) to optimize performance. Communication: Exceptional copywriting and verbal communication skills. Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent practical experience)